Map of Denison

Denison Home Values

Texas

Median Sale Price
$253,165
Live Market Pulse
Active Listings
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Pending
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New This Week
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New This Month
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Median Asking
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Denison Market Snapshot

Median Sale Price
$253,165
▲ 4.6% YoY
Price per Sq Ft
$161
median $/sqft
Days on Market
69
list to contract
Sale-to-List
92.7%
of original asking
Strong Buyer's Market 13.1 months of supply
Seller's Buyer's
Active
622
listings
New
103
30 days
Closed
48
30 days
Pending
4
30 days
Supply
13.1
months
Absorption
1.4%
monthly
Over List
0.8%
sold above
Under List
61.6%
sold below
Concessions
40.5%
% of solds
Avg Concession
$8,653
seller paid

Source: NTREIS MLS • Excludes leases • Sep 2026

Denison Market Trends

Median Sale Price
24 months
$163K$218K$273K$327K$382KNov 2024Mar 2025Jul 2025Nov 2025Mar 2026Jul 2026Sep 2026

Denison's Buyer Market Deepens Into Overcorrection

Denison sits at the Texas-Oklahoma border where Highway 75 meets Lake Texoma, a railroad town turned small-city that gave the country its 34th president. Downtown Denison has drawn renovation energy in recent years, with historic Main Street storefronts converting to restaurants, retail, and loft rentals. Beyond the core, the landscape shifts quickly to acreage tracts along the Red River and family neighborhoods feeding into Denison ISD. Builders like Imagination Homes and Wyldewood have pushed new construction into the $220K-$300K range, adding inventory to a market that was already softening. The result is a city caught between its revitalization ambitions and a housing supply that has outrun local demand.

Closed-sale duration in Denison lengthened this quarter, with homes taking roughly 65 days to sell, up from the mid-50s the month before and breaking a months-long trend toward faster closings. Based on MLS data for 2026-09 closings in Denison, 145 transactions closed in the trailing quarter, keeping volume thick enough for confident signals even as the pace cooled. Price per square foot held near $156, a modest step down from roughly $161 last month and below the twelve-month average of $162. Sellers still gave ground at the table: concessions appeared in about four in ten sales, averaging roughly $7,400, while just over half of transactions closed below list, with sellers collecting close to 94 cents on the dollar.

Denison's pipeline reinforces the deceleration showing up in closed transactions: pending contracts fell to just seven, down sharply from seventeen a month earlier and a fraction of Grayson County's roughly 134 pending contracts on a base more than five times the size. New listings also eased to about 301, while active inventory slipped modestly to 628 homes, holding months of supply near thirteen, still deep in buyer-favorable territory. With contracts in progress this thin, the recent slowdown in time-to-close looks likely to persist into the fall.

Market Updates

Closed-sale duration in Denison lengthened this quarter, with homes taking roughly 65 days to sell, up from the mid-50s the month before and breaking a months-long trend toward faster closings. Based on MLS data for 2026-09 closings in Denison, 145 transactions closed in the trailing quarter, keeping volume thick enough for confident signals even as the pace cooled. Price per square foot held near $156, a modest step down from roughly $161 last month and below the twelve-month average of $162. Sellers still gave ground at the table: concessions appeared in about four in ten sales, averaging roughly $7,400, while just over half of transactions closed below list, with sellers collecting close to 94 cents on the dollar.

Denison's pipeline reinforces the deceleration showing up in closed transactions: pending contracts fell to just seven, down sharply from seventeen a month earlier and a fraction of Grayson County's roughly 134 pending contracts on a base more than five times the size. New listings also eased to about 301, while active inventory slipped modestly to 628 homes, holding months of supply near thirteen, still deep in buyer-favorable territory. With contracts in progress this thin, the recent slowdown in time-to-close looks likely to persist into the fall.

Median sale prices in Denison pushed toward $280,000 in the latest quarter -- well above the trailing twelve-month median near $251,000 -- even as price per square foot held essentially flat at roughly $161, just under the annual average. Based on MLS data for 2026-08 closings in Denison, that split between rising headline prices and flat per-square-foot values points to larger homes driving the median rather than broad appreciation. Sellers still gave ground: more than four in ten sales carried concessions near $10,400, and list-to-sale ratios edged up to roughly 94 cents on the dollar. Homes closed faster too, in about 55 days, continuing a months-long shortening trend, as the share selling below list eased to roughly six in ten.

Denison's pipeline offers a check on the recent price gain: pending contracts fell to just 17, roughly half last quarter's pace, while new listings also pulled back to about 327. Active inventory held near 647 homes, keeping months of supply close to thirteen -- still deep in buyer-favorable territory. With that much unsold supply sitting against a thin and shrinking contract pipeline, the recent jump in sale prices looks driven more by which homes closed than by any broad tightening in demand.

Median sale prices in Denison pushed toward $280,000 in the latest quarter -- well above the trailing twelve-month median near $251,000 -- even as price per square foot held essentially flat at roughly $161, just under the annual average. Based on MLS data for 2026-08 closings in Denison, that split between rising headline prices and flat per-square-foot values points to larger homes driving the median rather than broad appreciation. Sellers still gave ground: more than four in ten sales carried concessions near $10,400, and list-to-sale ratios edged up to roughly 94 cents on the dollar. Homes closed faster too, in about 55 days, continuing a months-long shortening trend, as the share selling below list eased to roughly six in ten.

Denison's pipeline offers a check on the recent price gain: pending contracts fell to just 17, roughly half last quarter's pace, while new listings also pulled back to about 327. Active inventory held near 647 homes, keeping months of supply close to thirteen -- still deep in buyer-favorable territory. With that much unsold supply sitting against a thin and shrinking contract pipeline, the recent jump in sale prices looks driven more by which homes closed than by any broad tightening in demand.

Denison closed 152 transactions in the trailing quarter, a volume thick enough to anchor confident price signals despite ongoing softness. Based on MLS data for 2026-07 closings in Denison, price per square foot held near $158, essentially flat from last month and still below the trailing-year average of $164, while the median sale price edged up to roughly $229K. Homes that closed took about 65 days to sell, continuing a gradual shortening from the high-60s pace seen earlier this spring. Sellers kept giving ground at the table: nearly four in ten sales carried concessions averaging just over $10,000, and about two-thirds closed below list, with sellers collecting roughly 93 cents on the dollar.

Denison's pipeline pulled in a different direction this month: pending contracts fell sharply to 34, even as new listings held near 380, a gap of more than ten new listings for every pending contract. Active inventory stayed essentially flat at 664 homes, and months of supply eased slightly to about thirteen, still deep in buyer-favorable territory. The widening gap between fresh supply and contracts in progress suggests the recent pace of closings may cool in the months ahead, even as current transaction volume remains thick.

The negotiation gap between list and sale prices in Denison widened further this quarter as seller concessions climbed to an average of roughly $10,500 — up from about $7,300 the prior quarter and nearly $2,000 above the twelve-month norm. Based on MLS data for 2026-06 closings in Denison, nearly four in ten transactions carried seller-paid concessions, and roughly six in ten sales closed below list, with the list-to-sale ratio settling near 92 cents on the dollar. Price per square foot came in around $158, below the trailing-year average of $166, while the median sale price held near $226K. Sellers are absorbing an increasing share of transaction costs to move properties in this supply-heavy market.

With 657 active listings and just 86 pending contracts in Denison, the market carries roughly fourteen months of supply — a level that has sustained buyer-favorable conditions through multiple quarters. New listing volume outpaced pending activity by more than four to one in the most recent quarter, a ratio that shows little sign of tightening. The depth of unsold inventory suggests that the elevated concession environment in Denison is unlikely to ease materially in the near term, as fresh supply continues to arrive faster than demand can absorb it.

Price per square foot in Denison landed around $157 in the most recent quarter — roughly five percent below the trailing-year average of $166, signaling that the market is finding a lower equilibrium than the annual figure suggests. Based on MLS data for recent closings in Denison, the median sale price came in near $222K, well below the twelve-month median of $246K. Homes sat on the market for about 69 days before closing, and sellers gave back roughly eight cents on the dollar at closing. Nearly four in ten transactions included seller concessions averaging around $7,300, and nearly two-thirds of sales closed below list — together pointing to a market where pricing precision matters considerably.

With roughly 600 active listings against only 77 pending contracts in Denison, the absorption rate trails Grayson County's broader pipeline by a meaningful margin. At more than fifteen months of supply, unsold inventory has accumulated well past the threshold that would signal balanced conditions. New listings continued to outpace pending activity, widening the supply overhang heading into summer. The pipeline data suggests that demand-side pressure in Denison remains softer than the county as a whole, leaving the market skewed toward buyers in the near term.

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Market data last updated Oct 1, 2026, 6:00 AM CDT · Editorial updated Sep 22, 2026, 7:29 AM CDT

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