Denison Home Values
Texas
Denison Market Snapshot
| Active 664 listings | New 119 30 days | Closed 51 30 days | Pending 2 30 days | Supply 13.1 months | Absorption 5.1% monthly | Over List 1.1% sold above | Under List 62.6% sold below | Concessions 39.9% % of solds | Avg Concession $8,373 seller paid |
Source: NTREIS MLS • Excludes leases • Jun 2026
Denison Market Trends
Denison's Buyer Market Deepens Into Overcorrection
Denison sits at the Texas-Oklahoma border where Highway 75 meets Lake Texoma, a railroad town turned small-city that gave the country its 34th president. Downtown Denison has drawn renovation energy in recent years, with historic Main Street storefronts converting to restaurants, retail, and loft rentals. Beyond the core, the landscape shifts quickly to acreage tracts along the Red River and family neighborhoods feeding into Denison ISD. Builders like Imagination Homes and Wyldewood have pushed new construction into the $220K-$300K range, adding inventory to a market that was already softening. The result is a city caught between its revitalization ambitions and a housing supply that has outrun local demand.
The negotiation gap between list and sale prices in Denison widened further this quarter as seller concessions climbed to an average of roughly $10,500 — up from about $7,300 the prior quarter and nearly $2,000 above the twelve-month norm. Based on MLS data for 2026-06 closings in Denison, nearly four in ten transactions carried seller-paid concessions, and roughly six in ten sales closed below list, with the list-to-sale ratio settling near 92 cents on the dollar. Price per square foot came in around $158, below the trailing-year average of $166, while the median sale price held near $226K. Sellers are absorbing an increasing share of transaction costs to move properties in this supply-heavy market.
With 657 active listings and just 86 pending contracts in Denison, the market carries roughly fourteen months of supply — a level that has sustained buyer-favorable conditions through multiple quarters. New listing volume outpaced pending activity by more than four to one in the most recent quarter, a ratio that shows little sign of tightening. The depth of unsold inventory suggests that the elevated concession environment in Denison is unlikely to ease materially in the near term, as fresh supply continues to arrive faster than demand can absorb it.
Market Updates
The negotiation gap between list and sale prices in Denison widened further this quarter as seller concessions climbed to an average of roughly $10,500 — up from about $7,300 the prior quarter and nearly $2,000 above the twelve-month norm. Based on MLS data for 2026-06 closings in Denison, nearly four in ten transactions carried seller-paid concessions, and roughly six in ten sales closed below list, with the list-to-sale ratio settling near 92 cents on the dollar. Price per square foot came in around $158, below the trailing-year average of $166, while the median sale price held near $226K. Sellers are absorbing an increasing share of transaction costs to move properties in this supply-heavy market.
With 657 active listings and just 86 pending contracts in Denison, the market carries roughly fourteen months of supply — a level that has sustained buyer-favorable conditions through multiple quarters. New listing volume outpaced pending activity by more than four to one in the most recent quarter, a ratio that shows little sign of tightening. The depth of unsold inventory suggests that the elevated concession environment in Denison is unlikely to ease materially in the near term, as fresh supply continues to arrive faster than demand can absorb it.
Price per square foot in Denison landed around $157 in the most recent quarter — roughly five percent below the trailing-year average of $166, signaling that the market is finding a lower equilibrium than the annual figure suggests. Based on MLS data for recent closings in Denison, the median sale price came in near $222K, well below the twelve-month median of $246K. Homes sat on the market for about 69 days before closing, and sellers gave back roughly eight cents on the dollar at closing. Nearly four in ten transactions included seller concessions averaging around $7,300, and nearly two-thirds of sales closed below list — together pointing to a market where pricing precision matters considerably.
With roughly 600 active listings against only 77 pending contracts in Denison, the absorption rate trails Grayson County's broader pipeline by a meaningful margin. At more than fifteen months of supply, unsold inventory has accumulated well past the threshold that would signal balanced conditions. New listings continued to outpace pending activity, widening the supply overhang heading into summer. The pipeline data suggests that demand-side pressure in Denison remains softer than the county as a whole, leaving the market skewed toward buyers in the near term.
Zip Codes in Denison
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Market data last updated Jul 1, 2026, 6:00 AM CDT · Editorial updated Jun 24, 2026, 3:07 PM CDT
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