You've Done the Math. The Commission Model Is Broken.
3% of your home's value for 40 hours of work is $200–$400/hr. That's not a rational price — and you don't pay irrational prices.
Pay for Value, Not TraditionJoin 400+ DFW sellers who chose the rational option
You've probably already run the numbers.
You know that 3% of a $400K home is $12,000 — for roughly 40 hours of work. That's $300/hr for scheduling showings and uploading photos.
You've looked at what agents actually do versus what they charge. The spread is indefensible by any rational measure.
You're not trying to cut corners. You just refuse to pay a price that isn't connected to the value delivered.
You've been waiting for someone to build the obvious solution. A flat fee for MLS access. That's it. That's the whole product.
This Isn't a Discount. It's a Market Correction.
The 5–6% commission model was designed for an era when agents held all the information. They controlled the listings, the comps, the buyer pool. That asymmetry no longer exists.
Today you can research comps in minutes, market your listing to thousands, and manage showings from your phone. The only thing you actually need from the traditional model is MLS access — and that shouldn't cost $12,000.
DirectList gives you the full MLS listing, professional-grade tools, and expert support when you want it. For a flat $2,995. Because that's what the service is actually worth.
$9,005
average savings on a $400K home
Calculate Your Savings
$400,000
Traditional Agent (3%)
$12,000
DirectList Flat Fee
$2,995
You Keep
$9,005
The Hourly Rate Breakdown
Agent Hours
~40
Commission
$12,000
Effective Rate
$300/hr
Based on ~40 hours of typical listing agent work: photos, listing entry, showing coordination, and offer review.
“I'm a software engineer. I optimize systems for a living. When I ran the numbers on what a listing agent actually does versus what they charge, the answer was obvious. DirectList gave me MLS access and I handled the rest. Saved $10,200.”
Kevin R.
Sold in Southlake, TX — saved $10,200
94%
of DirectList homes sell within the same timeframe as traditionally-listed properties
How It Works
Enter Your Property Details
Upload photos, write your description, set your price. Our platform walks you through exactly what MLS requires — no guesswork.
It takes about the same time as filing a detailed expense report. You've done harder things before lunch.
Go Live on MLS
Your listing appears on MLS, Zillow, Realtor.com, and 100+ sites within 24 hours. Same exposure as any $12,000 listing. Buyer agents see it. Buyers find it.
Same distribution. Same visibility. Same results. The only difference is you kept your money.
Manage Offers and Close
Review offers in your dashboard. Accept, counter, or decline. Our team is available if you want a second opinion on contract terms — but you're in control.
You close on your terms, with full visibility into every step. No one between you and your equity.
You Might Be Wondering
Is the MLS listing truly equivalent to what an agent provides?
Yes. Your listing appears in the same MLS database, syndicated to the same 100+ websites, visible to the same buyer agents. There is no 'premium' MLS tier. A listing is a listing. The data is identical.
What services am I giving up compared to a full-service agent?
You're giving up having someone else schedule your showings, take your photos, and write your listing description. You're keeping MLS access, syndication, offer management tools, and access to our support team. Most sellers find the tradeoff obvious once they see it broken down.
Will buyer agents still show my property?
Buyer agents are compensated by their buyers, not by your listing fee. Your property appears in MLS identically to any other listing. Agents show properties their buyers want to see — and your listing is right there alongside every other home in the market.
The Math Is Simple
Full MLS listing. Professional tools. Expert support when you want it. $2,995 flat — not 3% of your life's biggest asset.
Pay for Value, Not Tradition$2,995 flat. Full MLS. The rest stays in your equity.