You Optimize to Basis Points. Why Pay 3% to Sell Your Home?
A 3% commission on a $400K home is $12,000. That's $12,000 not compounding at 7% for the next 20 years. That's $46,000.
Optimize the Biggest Line ItemFull MLS listing. $2,995 flat. Do the math.
You track every dollar. We respect that.
You know your FIRE number. You know your savings rate. You've optimized groceries, insurance, tax strategy, and investment fees down to basis points.
And now you're looking at the single largest transaction of your financial life — and the default option is to hand someone 3% of it. For scheduling showings.
Every dollar in your plan has a job. The 5-6% commission model doesn't survive the same scrutiny you give everything else.
This is the largest single expense you can optimize. Everything else you've done has been practice for this.
The Commission Is the Biggest Fee You've Never Optimized
You've switched to index funds to save 80bps. You've tax-loss harvested. You've house-hacked, geo-arbitraged, and Roth-converted. But the real estate commission? That's been sitting there the whole time — a 3% expense on your largest asset, hiding in plain sight.
DirectList gives you the same MLS listing for a flat $2,995. Same exposure. Same buyer pool. Same results. The $9,000 you save on a $400K home isn't just $9,000 — it's $9,000 invested at 7% for 20 years. That's $34,800 in future value.
You've optimized harder things for smaller amounts. This one's easy.
$34,800
future value of $9K saved, invested at 7% for 20 years
Calculate Your Savings
$400,000
Traditional Agent (3%)
$12,000
DirectList Flat Fee
$2,995
You Keep
$9,005
Invest Your Savings at 7% Annual Return
10 Years
$17,714
20 Years
$34,847
30 Years
$68,548
“I'm 3 years from my FIRE date. The idea of handing $14,000 to a listing agent for something I could manage myself was physically painful. DirectList gave me full MLS access, I managed the sale, and that $14,000 went straight into VTSAX. Coast number, met.”
Michael T.
Sold in Frisco, TX — invested $11,200 in savings
6+ months
of expenses covered by the savings on a typical DFW home sale
How It Works
Enter Property Details
Upload photos, set your price, describe your home. The platform is efficient — you'll spend roughly the same time you spend rebalancing your portfolio quarterly.
Under an hour of your time. The ROI on that hour is absurd.
Go Live on MLS
Your listing appears on MLS, Zillow, Realtor.com, and 100+ sites within 24 hours. Identical exposure to a 3% listing. No premium tier. No difference.
Same output, 75% lower cost. Your spreadsheet will love this line item.
Close and Invest the Difference
Review offers, negotiate, close. Keep $9,000+ that would have gone to commission. Invest it, compound it, retire on it.
The savings hit your brokerage account by end of month. Time in market starts now.
You Might Be Wondering
Is this actually the same MLS listing?
Yes. Same MLS database, same listing format, same syndication to Zillow, Realtor.com, Redfin, and 100+ sites. There is no difference in how buyers or agents see your property. MLS doesn't have tiers — a listing is a listing.
Time vs. money — is the DIY effort worth it?
Most sellers spend 3–5 hours on listing setup and another 5–10 hours on showings and offer management over 2–4 weeks. At $9,000 in savings, that's $600–$1,000+ per hour of your time. If you're optimizing for FIRE, that's the highest-paying "side gig" you'll ever do.
What's the actual out-of-pocket? Any hidden fees?
DirectList is $2,995 total ($495 upfront, balance at closing). DirectList+ is $4,495 ($995 upfront) and includes professional photography, virtual walkthrough, aerial photos, and more. No percentage-based fees. No hidden costs. Optional add-on services are priced transparently.
Invest the Difference
$2,995 flat. Same MLS. Same exposure. The $9,000+ you save starts compounding the day you close.
Optimize the Biggest Line Item$2,995 flat fee. No percentage. Every dollar saved is yours to invest.